Th3rd Order was founded by Ruby Manadero in 2006 and utilizes a team of people who are experts within their own fields. We partner with various agencies and provide end-to-end solutions for web & mobile apps.
A seasoned professional in the digital marketing and product industry, Ruby has lead teams at Warner Bros., Razorfish, and other digital agencies and is well known to successfully harmonize business, usability, creative and technical aspects of any project.
Ruby moved into the tech start-up space from the agency world in 2009 when she became a co-founder team member and shareholder of CrowdTwist, a new generation loyalty rewards technology created to give brands a more 360-view of their audience. Subsequently, they raised a $6M Series A after going through the TechStars accelerator program. While Ruby’s passion for entrepreneurialism flourished, it was only natural for her to focus her time creating prototypes for other tech start-ups following her time at CrowdTwist where she provided product strategy, user experience and creative direction for their various MVPs.
Ruby has always been eager to merge technology and design and has even garnered awards along the way. She holds a Bachelor of Fine Arts in Communication & Design (New Media) from Virginia Commonwealth University.